You wouldn’t hire a man with a weed-wacker to mow your front yard. The same goes for video production. Camera equipment is not one-size-fits-all, so make sure that the videographer you hire has the equipment to get the your project done (and not make a hack-job out of your landscaping).
#ProTip: Camera equipment isn’t one-size-fits-all.
A good videographer should ask dozens of questions to help them determine what they need to bring to your shoot. They might ask how far away the camera will be from the subject: If it is a conference or sporting event, for example, the videographer will need to bring a zoom lens to capture the action satisfactorily. They might ask if your shoot is indoors or outdoors, during the day or in the evening, whether you want sound recorded and how large the subject will be. Be sure to tell them about any special requests–like slow motion, a timelapse, a shot from above–and don’t be afraid to ask directly if their equipment will capture what you need.
Katie Rutter is the executive producer of Thing in a Pot Productions. She has received multiple awards for her videos and the overall quality of her work, including being honored as Video Producer of the Year in 2018 by the Catholic Press Association. Subscribe to our newsletter to receive our video Pro Tips in your inbox every month!