I take pride in being a one-man-band. For many of my shoots, I’m going solo and handling the lights, the visuals, the audio, the interview, everything myself. This DIY approach makes video accessible to many groups who would never be able to afford a crew. However, I urge my clients to, whenever possible, budget for more than one crew member. The crew always pays for itself in the long run by exponentially increasing speed and quality.
#ProTip: Video crews make the shoot faster and of higher quality.
When there are more professionals on set, video setup, teardown, and maneuvering goes twice as fast. Often there can be two cameras running at once so you capture twice as much footage. But, even more importantly, there are multiple sets of eyes (and ears) looking to make the video great. It’s easy to overlook, or just accept, a sub-par visual when you’re trying to keep track of everything yourself. But when the work is delegated to several professionals, you can be sure that each aspect will be monitored and tweaked until it is perfect.
Katie Rutter is the executive producer of Thing in a Pot Productions. She has received multiple awards for her videos and the overall quality of her work, including being honored as Video Producer of the Year in 2018 by the Catholic Press Association.