How to Create Buzz and Bonding

There were at least 50 people involved in our recent video on sainthood. A few were video professionals, of course, but most were just normal community members who helped arrange the space or agreed to be on camera. We filmed right in the middle of popular events so that we could recruit volunteers and, more importantly, be noticed by the whole community.

#ProTip: Involve your community in your video.

The result was that all these people eagerly anticipated the release. When the video went live, it was instantly shared and gained over 1K views in one day. The community felt a strong sense of ownership, and even bonded over the experience. When planning your next project, think about how you can involve your community. You’ll be shocked at what you can accomplish – together.

Katie Rutter is the executive producer of Thing in a Pot Productions. She has received multiple awards for her videos and the overall quality of her work, including being honored as Video Producer of the Year in 2018 by the Catholic Press Association.

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