How to Infuse Emotion into Your Video

Emotion is an essential ingredient for a successful video. But this doesn’t mean that it has to be a tear-jerker. Sometimes emotion is very subtle.

Take a look at our videos for MJ Insurance. Do you see the slight, natural grin that Michaela dons within the first few seconds of her video? Or the spark in Dennis’ eyes when he explains the struggles his clients have? That real, authentic emotion brings the video to life. Suddenly, you are no longer watching a screen, but listening to a real human being who has hopes, dreams, struggles and passions.

#ProTip: Identify topics that spark emotion.

When planning an interview-style video, it is important to identify topics that spark emotion in you or your on-camera representative. What are you passionate about, what makes you smile, what is a problem that you want to solve? These topics are a great foundation that your video producer can build on. The result will be an engaging conversation with a real, authentic human being.

Katie Rutter is the executive producer of Thing in a Pot Productions. She has received multiple awards for her videos and the overall quality of her work, including being honored as Video Producer of the Year in 2018 by the Catholic Press Association. Subscribe to our newsletter to receive our video Pro Tips in your inbox every month!

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