Time on a video set is expensive – with the number of skilled workers and expensive equipment needed, every hour of their time really is worth hundreds of dollars. If an hour is spent coming up with ideas, scriptwriting, or anything that could have been done in advance, that money is lost. Poof! If a video is in your future, make sure to hire a video producer that will spend time with you, well in advance of the shoot, to learn your needs. They should detail out exactly what will be filmed and run it past you for a final approval.
#ProTip: Make a plan and stick with it.
Take the time to review these plans and to bring up any concerns or corrections. Mistakes and omissions are costly, if not impossible, to correct once the shoot is over. If you are present on the film set, trust those advance plans. Videos are filmed out-of-order, scenes have no context, there are a lot of moving parts and the overall environment can be confusing. But if you stick with the plan, you can rest assured that those hours are spent well and you will have a dynamite video as a result.
Katie Rutter is the executive producer of Thing in a Pot Productions. She has received multiple awards for her videos and the overall quality of her work, including being honored as Video Producer of the Year in 2018 by the Catholic Press Association.